Another big year is coming to an end and I'd like to take this opportunity to thank you all so very much for your great support of the Customer Care Program and for taking the time and initiative to want to improve how we treat our Customers.
2011 saw the introduction of a number of new initiatives through the Customer Care Program. The launch of our new Customer Care Program website, a new and improved promotional package for members, a new jazzed up logo for your organisation to be identified by customers looking for a wonderful experience, the first of two mystery shopping campaigns with results reported back to each endorsed business and the second to come early in 2012.
Behind the scenes, a Strategic Direction Working Party has been working very hard on mapping a plan for the future of the program. A draft framework has been formed and your input will be appreciated early in the new year when you will be invited to participate in focus groups. The Taskforce members feel that this planning, along with the recent work done by an Assessment and Criteria Working Party will add further credibility and considerable value to both the Customer Care Program and your business. In addition to all of this, we've had further discussions with Dr Ian Brooks and hope to offer members even more benefits in the future. Stay tuned!
I wish you and your families a safe and happy Christmas and look forward to an exciting and positive new year. Below are a few updates on what's been happening with the Customer Care Program from my desk.
Merry Christmas Everyone and take care.
I now have newly printed Customer Care logo stickers for your use. Two types of stickers are available, one being designed to stick on the "outside of a window" or on a wall, door or vehicle, and the other designed to stick on the "inside of a window" showing outwards. The latter of the two will arrive early in the new year and I will then distribute to all financial members. When you receive your new logo stickers, would you please remove and dispose of the "old" Customer Care logo stickers and replace with the new. Anyone requiring a larger sticker (approx A4 in size), please contact me as I will have a limited number of these.
We continue with efforts to promote local business. Last year the Journey of Flavour Car Trail was very successful in stimulating visits to a diverse range of food and beverage businesses - some of whom participants did not know even existed. So rally your friends, family or work colleagues and join us for the Journey of Flavour Car Trail and Markets being held on Sunday, 26 February 2012. A hard working team of Janette Hyde, Kate Wood-Foye, Christie-Lee Jackson, Allan Smith and Wendy Beverley will ensure the event's success. Mark this date in your diaries so you don't miss out on all the fun. It's sure to be bigger and better than last year. Pre-register during February to save on entry fees. Keep your eyes on the website for further details coming soon!
Journey of Flavour Annual Car Trail & Markets
Check out the top 14 Performers in the recent Mystery Shopping Campaign!
The December issue of Focus Magazine showcased the first four of our 14 Top Performers highlighted through the results of the Mystery Shopping Campaign. If you missed it, click on the link below.
Top Performers!
Don't forget to keep any eye out over the the festive season for the January issue of Focus as it will showcase 4 more stand out Customer Care businesses.
I have a Customer Care pull up banner here at Council for any financial member who would like to display it in their place of business for a period of time over the Chrissy break. Contact me on 6581 8036 if you're interested.
Kind Regards.
Rachel Ross
Customer Care Coordinator
